PPC Case Study – Cleaning Services Industry

Our Objective

The PPC Case Study for Cleaning Services Industry had a goal of making search marketing affordable for every entrepreneur and small business, helping them increase web traffic and sales to grow their business.

Our Approach

Our approach was to analyze the campaign and bifurcate specific keywords match types into separate ad groups, improve ad strength by adding converting keywords in headlines, and pause non-performing keywords in the campaign while adding converting keywords by analyzing search terms.

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Results

After implementing changes in the month of January to Google Ads, there was a positive increase in conversions from 9 to 13 and a decrease in cost per conversion to $78.92. By regularly optimizing the campaign, we were able to achieve even better results in March 2023, with conversions reaching up to 18 and a cost per conversion of $72.06.

Final Thought

Our approach proved effective in improving the campaign’s performance, increasing conversions while decreasing the cost per conversion. By analyzing the campaign, we were able to make strategic changes that led to better results for our client.