PPC Case Study – Kitchen Remodelling

Our Objective

Our company endeavors to make Search Marketing accessible to every entrepreneur and small business. We pride ourselves on assisting our customers in expanding their web traffic and sales, thus enabling them to grow their business both domestically and internationally.

Our Approach

After conducting a thorough review of the Search Query Report (SQR), we proceeded to augment the campaign by incorporating additional relevant keywords.

Moreover, we created a distinct campaign dedicated to Dynamic Search Ads, optimizing its performance and enhancing its reach.

To further expand the campaign, we increased the number of keywords by adding relevant ones, thus maximizing our client’s potential reach.

Furthermore, we initiated a re-marketing campaign, targeting audiences “Similar to All Converters,” to capitalize on the audience’s demonstrated interest in the client’s products or services.

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Results

The performance of the Kitchen Remodeling Service campaign has witnessed a significant increase, with 137 conversions and a 4.85% conversion rate achieved.

By pausing non-performing keywords and incorporating new performing keywords, the campaign’s performance has surged significantly, resulting in a jump from 67 conversions to 231.33 conversions.