Description
Transparency and ethics are at the heart of our operations. Unlike other agencies, we won’t hold your accounts hostage when the contract ends. We believe in empowering our clients with complete control, access, and transparency of their paid campaigns. With us, you can rest assured knowing that you have 100% ownership of your account, even after our partnership concludes. We value your trust and are committed to maintaining a transparent and ethical process throughout.
We strongly believe that transparency breeds trust. When you partner with us, you gain complete transparency throughout the entire process. You’ll have 100% access to your Google Ads or any other paid account, giving you a clear view of your campaigns’ performance. Additionally, we ensure that ad spend fees are paid directly to Google, so you know exactly where your money is going. Our commitment to transparency means you only pay us our monthly management fees, making budgeting and financial planning a breeze.
In the digital advertising realm, click fraud is a concern that can drain your resources and hinder campaign performance. But fret not, because we’ve got you covered. Our click fraud shield acts as a powerful safeguard, protecting your ad spend from malicious activities. With our advanced technology, you can say goodbye to the worry of competitors targeting your ads and rest easy knowing that your resources are utilized effectively.
Experience is invaluable, especially when it comes to managing Google Ads. With a track record dating back to 2003, we have been at the forefront of the industry for nearly two decades. Our extensive experience and knowledge enable us to navigate the ever-evolving advertising landscape with confidence. Currently, we manage an impressive $75 million ad spend in paid campaigns, solidifying our position as experts in the field. When you partner with us, you gain the advantage of our wealth of experience and industry insights.
Understanding the effectiveness of your advertising efforts goes beyond online interactions. Our call tracking feature provides valuable insights into the calls generated from various sources. With the ability to record incoming calls, call time, duration, caller ID, and origin, you can uncover a wealth of information about your customers’ engagement. By tracking and analyzing these calls, you can make data-driven decisions to optimize your campaigns and enhance overall performance. Our efficient call tracking system empowers you with actionable insights that go beyond online metrics, giving you a comprehensive understanding of your customers’ journey.
Below the services offered in our Traffic Package.
Stand Out and Drive Sales: Rank Higher in Google: In today’s digital world, ranking higher in Google is essential for businesses to compete online. Over 90% of consumers rely on Google when making purchasing decisions. By partnering with us, your clients can secure a prominent position in search results, outshine their competition, and drive more sales. With our cost-effective package tailored for campaigns with monthly ad spend budgets up to $1500, we offer a comprehensive solution that includes Google Ads, Google Search Network, and basic conversion tracking.
THE FEATURES :
Unlock the Power of our Customizable White-label Dashboard: Keep track of your campaign’s progress with our customizable white-label dashboard. Set up your own branded dashboard for your clients to access and view their campaign performance. With white-label email notifications, dashboard updates are sent directly from your company email address to your clients, ensuring a seamless and professional experience.
Pocket-friendly Charges for High-Quality PPC Advertising: We believe that comprehensive, high-quality PPC advertising shouldn’t break the bank. That’s why we offer our services at reasonable prices, providing exceptional value for your investment. Unlike our competitors, we don’t burden you with any account setup fees, making our services even more budget-friendly.
Experience and Technology: A Winning Combination: With a track record of helping over 25,000 businesses improve their paid search performance and managing over $80 million in Paid Ad Campaigns, we bring a wealth of experience to the table. Our industry-leading AI technology empowers us with access to vast amounts of data, keeping us ahead of the competition. Benefit from our expertise and cutting-edge technology to maximize the success of your PPC campaigns.
Complete Transparency and Measurable Results: Transparency is at the core of our approach. Our powerful reporting dashboard provides complete visibility, allowing your customers to see exactly where their PPC dollars are being allocated. Every PPC task performed is reported in real-time, ensuring progress is tracked and the value is clearly outlined. Experience the peace of mind that comes with complete transparency and measurable results.
Campaign Monitoring for Continuous Improvement: We don’t just set up your PPC campaigns and leave them unattended. Our dedicated team actively monitors every campaign to identify areas of improvement. With our automated weekly and monthly updates, you’ll stay informed about the performance of your campaigns, ensuring that your clients’ goals are being met and exceeded.
The PPC | Traffic Package offering includes:
Google Ads: Reach Your Target Audience: Harness Google Ads for effective, targeted campaigns.
Google Search Network: Dominate Search Results Stand out and drive relevant traffic to your website.
Basic Conversion Tracking: Measure Your Success Track key metrics to optimize your strategies.
Weekly PPC Reports: Stay Informed Receive timely updates on campaign performance.
Monthly PPC Performance Reports: Gain Insights Deep-dive into metrics, trends, and recommendations.
Scheduled Call Support: Expert Guidance Get assistance from accredited professionals.
OUR PROCESS :
Site Assessment and Intake: Uncover Insights for Success: Through a thorough website audit and evaluation of the client’s online presence, we gather valuable information about their target audience and goals. This assessment forms the foundation of our strategic approach, ensuring that your campaign is tailored for optimal success.
Keyword Research and Ad Groups: Unleash the Power of Precision: Our team conducts extensive keyword research, enabling us to create well-structured ad groups that maximize relevance and drive results. With a focus on bid management and prioritization based on your inputs, we ensure that your campaign is finely tuned to reach the right audience at the right time.
Creating Compelling Ads: Captivate Your Audience: Drawing upon our expertise in PPC advertising, our dedicated team of strategists creates compelling ads that resonate with your target audience. By aligning the ads with the keywords present in tightly themed ad groups, we craft customized messages that showcase essential business information such as locations, contact details, service pricing, and more.
Automated Reports: Stay Informed, Stay Ahead: We believe in keeping you informed about the progress of your campaign. Our automated weekly and monthly PPC performance reports are designed to provide you with a comprehensive overview of the results we’ve achieved. With these reports at your fingertips, you’ll gain valuable insights to make informed decisions and stay ahead of the competition.
Month 1
- Dashboard account creation and setup
- Campaign kick-off call to understand business objectives
- Create and link Google Ads account
- Keyword research and ad group creation
- Conversion tracking setup
- Campaign and ad group set up
- Google Analytics account creation, setup and linking with Google Ads
- Google Search Console account creation, setup and linking with Google Ads
- Google Extensions set up – Sitelinks, Callout, Call, Structured data and Location extensions
- Call tracking setup and dashboard integration (if opted for)
- Keyword bid management
- Pausing underperforming keywords and adding negative keywords
- Weekly PPC reports
- Month 1 PPC performance report
Month 2 and ongoing monthly
- Keyword bid management
- Adding relevant keywords
- Adding negative keywords
- Monitoring campaign progress and making adjustments
- Weekly PPC reports
- Monthly PPC performance report
1. What is PPC?
Pay Per Click (or SEM – Search Engine Marketing in Google’s parlance) is a type of advertising strategy that directs traffic to your website from an ad that you paid a search engine or host website to post. It is basically the amount of money spent to get your advertisement from a search engine or website that you don’t own to be clicked.
2. Who should use this service?
Business who want to improve their online presence on search engines including Google & Bing and show their products to those people who are looking for them. It improves your online presence and increases the chance of targeting the right customers at the right time.
3. What should I expect after I place a PPC order?
Once you order is successfully placed, we will assign you an account manager within 24 business hours who will be your primary point of contact and will reach out to you to schedule a campaign kick-off call. The call will be useful to understand your requirements, campaign objectives and discuss account strategies. Following the on-boarding call we will launch the campaign and reach out weekly and monthly with updates on progress and any changes required to help improve performance.
4. How much does PPC cost?
Our PPC is offered in 5 different packages to fit the needs and budgets of all businesses. Our PPC packages are based on monthly pricing with a one time on-boarding fee. Packages with higher pricing will include more activities, but all of our packages include dedicated client support and full transparency into the work being performed. Our pricing sheet provides complete details on pricing and tasks included in each package.
5. How does a client know that our PPC is working for them?
We provide total transparency into the work that we perform. Each client will be given access to a custom reporting dashboard that shows PPC Campaign performance. Clients will be able to track every action performed via the Google Ads account logins which we would be sharing, as well as monitor overall paid search performance. We also provide weekly and monthly updates for all PPC customers to review campaign activity and performance, ensuring that their goals are being achieved.
6. Does it put my ad on the top page of Google every time?
No, and in most cases, you wouldn’t want it to be. The Google Ads system does not just take into account the bid price when arranging the sponsored ads. The position of any ad takes into account over 100 different factors including your quality score, volume of clicks, and website & content relevancy, enabling Google to deliver the right results to end users and empowering smaller advertisers to compete with other advertisers who have much higher budgets.
7. Will it guarantee sales and leads to our business?
No. Just like any type of advertising, Google Ads can never guarantee any sure sales or customers. Once your ads are posted on Google Search, we can no longer control the decision of your potential customers. The most that we can do is target the right people at the right time. And the rest is upon their discretion.
8. Are landing pages always recommended, or can I just use my homepage?
A great landing page is critical for any PPC campaign to be effective. People clicking on your PPC ads are more likely to have a strong purchase intent compared to general browsers, hence the landing page needs to be optimized to meet their expectations. We offer free landing page analysis along with our proposal, and landing page optimization & setup for an extra fee.
9. Do I have access to the PPC campaign that you are going to create?
Yes. We offer transparency to assure that you are getting the right data and you can see the performance of the campaign anytime you want on our proprietary dashboard.
10. Who supports the client after the sale?
Weekly and Monthly campaign progress reports are delivered via dashboard. Any client questions or concerns regarding their SEO campaign can be brought to us.. We highly recommend using our dashboard for communication.
11. Who can I contact if I have questions?
For help as a potential client or any product related questions, you can reach out to our Sales Support.
Any active clients, can contact your assigned account manager directly through dashboard conversation or email for assistance.
12. How do I cancel a service subscription and will i receive a refund?
All Services rendered by us are on a prepaid subscription basis. Depending on the amount of work completed at the time of cancellation, this may mean receiving a partial refund, no refund, or owing additional fees. To cancel a service, you can reach out to our Sales Support.
Experience the Power of Our Services Today! Ready to elevate your advertising strategy? Our services encompass site assessment and intake, keyword research and ad groups, compelling ad creation, and automated reporting. Contact us now to unlock the full potential of your PPC campaign and achieve advertising success.
